SEO Power Template

Good SEO starts with keywords. These are the word(s) or phrases that people type into a search engine like Google. With good SEO, your article will come up in those search results and users will click to your website—voila, free organic traffic! 

For this template, we are going to use "SEO Power" as our example keyword. 

Best practices for keywords in an article include these tips:

  • Your keyword should appear in your article title.
  •  Your keyword should appear in the text of your article in the first and last paragraphs, as well as in the body text of your article 2 - 5 times.
  • Your keyword should appear in your sub-headings (H2, H3) at least once.
  • Do not force your keyword too many times into your article. The best practice is no more than 5 times in body text, more than 4 times in subheads, for a 700-word article, though this isn’t a hard-and-fast guideline.
  • This is called “Keyword Stuffing” and can incur a penalty from search engines (in the form of low rankings). For example, 15 keywords in the body of a 700-word article would be too many.
  • If the keyword phrase you’re using needs to be in the piece multiple times beyond the instances listed above, try mixing it up a little with related keywords. For example instead of “SEO Power” try “ranking power” or “SEO energy”.
  • Images should have captions that either use your keyword or use related phrases (search engines are good at associating related keywords, for example using “glove, bat, field” associated with “baseball” as a keyword).
  • Image file names can benefit from having an SEO-friendly name, such as “SEO_power.jpg”. It’s not critical to SEO, but it is helpful because it gives search engines another piece of information on what your article is about.
  • Images have optional “alt-text” fields that are used to identify the image in a few words. Alt text is a good place for SEO. Fill in the alt text with a short description (less than 10 words) of the image, using your keywords or related phrases if possible. For example, “SEO Power logo”. 

What About Best Practices for Links?

Search engines don’t penalize over-linking unless it’s extreme (more than 100 total links on a page). In a normal article, 5 - 10 links to other websites (known as “outbound” links) is normal. If you have an index page, such as a list of best restaurants, you can link those without fear of a ranking penalty.

Note: linking to other articles on your own website is known as “inbound” linking. This is a good SEO practice - try to build 1 - 3 inbound links in your articles if possible!

However, too many links can hinder the readability of your article and distract your human audience. Here are a few tips:

  • Outbound links aren’t required for SEO ranking, but having them as useful resources for your audience is always a good idea.
  • 1 -3 Inbound links to other articles on your site can help give an SEO ranking boost.
  • Linking to a phrase such as “SEO Power” vs. “click here” is a best practice because it gives search engines an idea of what you are linking to.

Main Title

  • Use your keyword early in your title. Titles should be no more than 60 characters. Example: “SEO Power and How it Affects Google”

SEO Power Sub-heading Intro

  • H3 Sub-head For Intro
  • This quick blurb should include either your keyword or terms relative to your keywords (such as "Improve Your Rankings in Google)

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SEO Power Helps Bring in Traffic

  • H2 sub-head
  • Use your keyword in at least one or two of your H2 subheads. Example: “How SEO Power Helps Bring in Traffic”

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Getting the Most Our of Your SEO Power

  • H3 sub-head
  • Sub-sub-heads (H3) can benefit from keywords if they fit naturally. Example: “Getting the most out of your SEO Power”

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SEO Power Inline Dog Image

A smiling dog can boost your site's SEO Power.

  • Images
  • Caption - Use your keyword or related phrases in your captions. Example: “An infographic showing how SEO Power can help your website.”
  • Alt-tag (Click on Image to Access)- Use your keyword or related phrases in your alt tags. Example: “SEO Power article infographic”

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  • Links

Use anchor text rather than “click here” for links. Example: “This Matcha blog article is a good example of blog templates.”